The Mediascape is changing at an unimaginably colossal speed with cross commercial tendencies occupying the driver’s seat. Television, however, is still playing the lead and Bollywood continues to edge out Hollywood in production volume by more than three times. The Media industry is witnessing a whopping 50 per cent growth rate, while the Indian entertainment industry, comprising mainly Television and Cinema, is crossing Rs 50,000 crore-mark. With opportunities in the Print Media now playing the elusive, Television channels on the other hand are mushrooming without waiting for the apposite weather, with acute shortage of skilled Media professionals worrying the owners and producers in Television and Film Industries, Advertising and PR Agencies.
Considering all this, Punjabi University took the ‘exclusive initiative’ by evolving a Centre for Advanced Media Studies (CAMS) to start new kinds of technical, professional, advanced and specialized courses to befittingly train the students for a plethora of jobs awaiting them in the glamourous Television and Film Worlds.
With a view to produce an improved version of students for higher education, CAMS took another leap forward by launching a three-year B.A. (Hons) Course in Journalism, Mass Communication and Media Technology in 2011.
Also at Post Graduate Level, to encourage research in Audio-Visual Media and New-Age Mass communication, the Centre has started M.A. (TV and Film Production) that is focused on Audio-Visual Media with an intention to promote research, teaching and acumen in these specialized disciplines.
For the first time in the Region, the centre has started an undergraduate course BA TV, Film Production & Media Technology which aims to groom students for tech-intensive industry environment and also prepare them for jump starting a lucrative career in visual media.
Even before completion of their Degrees, the existing students of CAMS have touched new heights. About 50 students of CAMS participated in the Delhi Commonwealth Games as “Media Coordinators” and liaised with Journalists from across the world. They have also participated in shooting of many Bollywood films as Production Assistants and Assistant Directors. Recently 30 of CAMS students worked for over a month with the Unit of Farhan Akhtar starrer film, Bhag Milkha Bhag, Directed by Rakeysh Om Prakesh Mehra. Also many students have done their Internship in the premium Production Houses of Mumbai like Red Chilies Entertainment of Shahrukh Khan.
On campus and off campus Jobs, freelance assignments and scholarships are available for the deserving students.
A glimpse at our various courses and course contents would convince anyone to feel enamoured about what CAMS intends to offer and about our intentions too to excelsior on the happening path of professional media education. Moreover, our ultimate goal is to prepare our students to ‘earn while they learn’ through different means and leave none of the Media contours unfamiliar, unattended and unexplored for them to grab the most lucrative jobs.
Opening itself to the vagaries of evolving New Media World Order, CAMS has become quite a happening place, especially for those who feel captivated by the Media game, that all it is about!
ਮੀਡੀਆ ਜਗਤ ਆਪਣੇ ਵਪਾਰਕ ਹਿਤਾਂ ਵਾਲੇ ਰੁਝਾਨਾਂ ਨੂੰ ਮੁੱਖ ਰਖਦਿਆਂ ਦਿਨ-ਬ-ਦਿਨ ਕਲਪਨਾ ਤੋਂ ਪਾਰ ਦੀ ਤੇਜ ਰਫਤਾਰ ਨਾਲ ਬਦਲਦਾ ਜਾ ਰਿਹਾ ਹੈ। ਟੈਲੀਵਿਯਨ ਮੋਹਰੀ ਭੂਮਿਕਾ ਨਿਭਾ ਰਿਹਾ ਹੈ ਅਤੇ ਬਾਲੀਵੁੱਡ ਨੇ ਉਤਪਾਦਨ ਭਾਵ ਪ੍ਰੋਡਕਸ਼ਨ ਦੇ ਮੱਦੇਨਜਰ ਆਪਣੀ ਤਿੰਨ ਗੁਣਾ ਤੋਂ ਵੀ ਵੱਧ ਸਮਰਥਾ ਨਾਲ ਹਾਲੀਵੁੱਡ ਨੂੰ ਵੀ ਪਿੱਛੇ ਛੱਡ ਦਿੱਤਾ ਹੈ। ਮੀਡੀਆ ਉਦਯੋਗ ਆਪਣੀ 50 ਫੀਸਦੀ ਵੱਡੀ ਵਾਧਾ ਦਰ ਦਾ ਚਸ਼ਮਦੀਦ ਬਣ ਰਿਹਾ ਹੈ ਜਦੋਂਕਿ ਭਾਰਤੀ ਮਨੋਰੰਜਨ ਉਦਯੋਗ, ਜਿਸ ਵਿਚ ਮੁੱਖ ਰੂਪ ਵਿਚ ਟੈਲੀਵਿਯਨ ਅਤੇ ਸਿਨੇਮਾ ਸ਼ਾਮਿਲ ਹਨ, ਪੰਜਾਹ ਹਜਾਰ ਕਰੋੜ ਦੀ ਕਮਾਈ ਨੂੰ ਪਾਰ ਕਰ ਰਿਹਾ ਹੈ। ਪ੍ਰਕਾਸ਼ਨ, ਭਾਵ ਪ੍ਰਿੰਟ ਮੀਡੀਆ ਵਿਚ ਅਥਾਹ ਮੌਕੇ ਪੈਦਾ ਹੋ ਰਹੇ ਹਨ। ਦੂਸਰੇ ਪਾਸੇ ਟੈਲੀਵਿਯਨ ਚੈਨਲ ਬਿਨਾ ਕਿਸੇ ਢੁਕਵੇਂ ਮਾਹੌਲ ਦੀ ਉਡੀਕ ਕੀਤਿਆਂ, ਬੇਤਹਾਸ਼ਾ ਦਰ ਨਾਲ ਵਧ ਰਹੇ ਹਨ ਜਦੋਂ ਕਿ ਮੀਡੀਆ ਸੰਬੰਧੀ ਹੁਨਰਮੰਦ ਅਤੇ ਪ੍ਰੋਫੈਸ਼ਨਲ ਲੋਕਾਂ ਦੀ ਭਾਰੀ ਕਮੀ ਹੈ ਜਿਸ ਦੀ ਚਿੰਤਾਟੈਲੀਵਿਯਨ ਅਤੇ ਫਿਲਮ ਉਦਯੋਗ ਦੇ ਮਾਲਕਾਂ ਅਤੇ ਨਿਰਮਾਤਾਵਾਂ ਤੋਂ ਲੈ ਕੇ ਇਸ਼ਤਿਹਾਰਬਾਜੀ ਅਤੇ ਲੋਕ ਸੰਪਰਕ ਏਜੰਸੀਆਂ ਤਕ ਸਭ ਨੂੰ ਹੈ।
ਇਸ ਸਭ ਦੇ ਨਾਲੋ-ਨਾਲ ਵਿਦਿਆਰਥੀਆਂ ਅਤੇ ਉਨ੍ਹਾਂ ਦੇ ਮਾਪਿਆਂ ਦੀ ਦ੍ਰਿਸ਼ਟੀ ਵਿਚ ਵੀ ਬਦਲਾਅ ਵੇਖਣ ਨੂੰ ਮਿਲ ਰਿਹਾ ਹੈ। ਉਹ ਹੁਣ 12ਵੀਂ ਜਮਾਤ ਉਪਰੰਤ ਤਿੰਨ-ਸਾਲ ਗਰੈਜੂਏਸ਼ਨ ਪੂਰੇ ਹੋਣ ਤਕ ਦੀ ਉਡੀਕ ਕਰਨ ਅਤੇ ਫਿਰ ਖਾਲੀ ਹੱਥ ਮੈਦਾਨ ਵਿਚ ਉੱਤਰਨ ਨੂੰ ਤਰਜੀਹ ਨਹੀਂ ਦਿੰਦੇ; ਬਲਕਿ ਉੱਚ-ਕਸਬੀ ਭਾਵ ਪ੍ਰੋਫੈਸ਼ਨਲ ਡਿਗਰੀ ਦੀ ਬਿਹਤਰ ਚੋਣ ਕਰਨ ਬਾਰੇ ਸੋਚਦੇ ਹਨ ਜੋ ਉਨ੍ਹਾਂ ਨੂੰ ਇੰਜਨੀਅਰਿੰਗ, ਮੈਡੀਕਲ, ਮੈਨੇਜਮੈਂਟ ਆਦਿ ਦੇ ਖੇਤਰਵਿਚ ਲਾਭਦਾਇਕ ਰੁਗਗਾਰ ਪ੍ਰਾਪਤ ਕਰਨ ਵਿਚ ਮਦਦਗਾਰ ਸਾਬਿਤ ਹੋਣ; ਪਰ ਇਸ ਖੇਤਰ ਵਿਚ ਅਜਿਹੀ ਕੋਈ ਲਾਭਦਾਇਕ ਚੋਣ ਉਨ੍ਹਾਂ ਦੇ ਰਸਤੇ ਵਿਚ ਨਹੀਂ ਦਿਖ ਰਹੀ।
ਇਸ ਸਭ ਵਰਤਾਰੇ ਨੂੰ ਵਾਚਦਿਆਂ ਹੋਇਆਂ ਹੀ ਪੰਜਾਬੀ ਯੂਨੀਵਰਸਿਟੀ, ਪਟਿਆਲਾ ਵੱਲੋਂ ਇਸ ਖੇਤਰ ਵਿਚ ਸੈਂਟਰ ਫਾਰ ਐਡਵਾਂਸਡ ਮੀਡੀਆ ਸਟੱਡੀਜ਼ (ਕੈਮਜ਼) ਦੀ ਸਥਾਪਤੀ ਦੀ ਵਿਲੱਖਣ ਪਹਿਲਕਦਮੀ ਕੀਤੀ ਗਈ ਹੈ, ਜਿੱਥੇ ਟੈਲੀਵਿਯਨ ਅਤੇ ਮੀਡੀਆ ਦੀ ਗਲੈਮਰ ਦੁਨੀਆਂ ਵਿਚਲੇ ਅਥਾਹ ਰੁਜਗਾਰ ਮੌਕਿਆਂ ਦੇ ਮੱਦੇਨਜ਼ਰ ਵਿਦਿਆਰਥੀਆਂ ਨੂੰ ਨਵੀਂ ਕਿਸਮ ਦੇ ਤਕਨੀਕੀ, ਕਸਬੀ, ਐਡਵਾਂਸਡ ਅਤੇ ਵਿਸ਼ੇਸ ਹੁਨਰਾਂ ਵਿਚ ਸਮਰੱਥ ਬਣਾਉਣ ਵਾਲੇਨਵੇਂ ਕੋਰਸ ਸ਼ੁਰੂ ਕੀਤੇ ਗਏ ਹਨ।
2011 ਦੌਰਾਨ ਕੈਮਜ਼ ਵੱਲੋਂ ਉਚੇਰੀ ਸਿੱਖਿਆ ਲਈ ਵਿਦਿਆਰਥੀਆਂ ਦੇ ਸਿੱਖਿਅਤ ਸਮੂਹ ਪੈਦਾ ਕਰਨ ਹਿਤ ਬੀ.ਏ ਜਨਰਲਿਜ਼ਮ, ਮਾਸ ਕਮਿਊਨੀਕੇਸ਼ਨਜ਼ ਅਤੇ ਮੀਡੀਆ ਤਕਨੌਲਜੀ ਦੇ ਖੇਤਰ ਵਿਚ ਤਿੰਨ ਸਾਲਾ ਬੀ.ਏ. (ਆਨਰਜ਼) ਕੋਰਸ ਸ਼ੁਰੂ ਕੀਤਾ ਗਿਆ ਸੀ।
ਪੋਸਟ ਗ੍ਰੈਜੂਏਟ ਪੱਧਰ ਤੇ ਆਡੀਓ ਵਿਜ਼ੂਅਲ ਮੀਡੀਆ ਅਤੇ ਨਵੇਂ ਦੌਰ ਦੇ ਜਨ ਸੰਚਾਰ ਭਾਵ ਮਾਸ-ਕਮਿਊਨੀਕੇਸ਼ਨ ਦੇ ਖਤੇਰ ਵਿਚ ਖੋਜ ਨੂੰ ਉਤਸਾਹਿਤ ਕਰਨ ਲਈ ਸੈਂਟਰ ਵੱਲੋਂ 2013 ਵਿਚ ਐਮ.ਏ. (ਟੀਵੀ ਅਤੇ ਫਿਲਮ ਪ੍ਰੋਡਕਸ਼ਨ
The students of CAMS (B.A-1st journalism and mass communication) organized a road show on the judgment of Supreme Court over Information technology act 66A in the university campus. they welcomes the supreme court decision of striking down Section 66A of the information technology act, which allowed arrest over content posted online.
At an awareness rally on Punjabi University Campus on Thursday, students of the centre for advanced media studies said the apex court's order will strengthen the freedom of speech and expression in the country. "People should have the right to express their opinions through social media,"they said
Prof Gurmeet Singh Maan, director of the centre, appreciated the efforts of the students and said there should not be any kind of arrests or any harsh punishment to restrict the freedom of speech.The Supreme Court on Wednesday repealed the much abused law, saying it was "open ended and constituionally vague". the decision has been welcomed by free speech activists across the country
Seven students of Centre for Advanced Media Studies, including Dupinder kaur, Amanpreet kaur, Chandni bajaj, Simranpreet kaur, Valentine, Karan Chawla and Kamalpreet Kaur did themselves and their department proud by clinching first position in Choreography in the Media Fest, "Communis 2015. A total number of 16 teams, including teams from different universities and colleges vied for top honours in the competition organised by Doaba College, Jalandhar yesterday. The team was led by Dr Aanchal Sehgal, while the participants were trained by Ms Narinder kaur Chawla & Ms. Sakshi Gagneja.
The CAMS students finished runners up in stand up comedy by sukhchain singh, power point presentation by Chandni Bajaj & Dupinder Kaur, Radio Jockey by Aditya dutta, Ad Mad Show by Aditya dutta, Sagar, Girisha and in Photography by Apoorv
Pithy comment of Dr Jaspal Singh, Vice-Chancellor of Punjabi University, Patiala, that the Indian media had blossomed as a powerful entity, warranting a matching accountability, generated a heated debate among eminent media personalities on how the presentation of news in the print and electronic media could be made unadulterated and objective?
Presiding over the valedictory session of the three-day national seminar on Challenges and Opportunities Before Indian Media, organized by Punjabi Universitys Department of Journalism and Mass Communication here today, the Vice-Chancellor raised the question that if the consumers expected that even the toothpaste should be an unadulterated and standardized product, why should not they be expected to be supplied unadulterated and factual information by the media?
Dr Jaspal singh further said that despite being a powerful network, the media was not reflecting a pan-India scene and instead was leaving the countrys peripheral areas uncovered and ignored. He was responding to the observations of Mr H.K Dua, Editor-in-Chief of The Tribune Group of Newspapers, that the mainstream media rarely gave a healthy coverage to the underprivileged while focusing on such issues like killings and ambush of security forces.
Referring to observation of Prof B.K Kuthiala, Head of Department of Mass Communication and Media Technology, Kurukshetra University that media was an extension of intra-personal dialogue, the Vice Chancellor said it was an integral part of the human existence and it could be established with the self or within the person as per the Indian spiritual traditions.
Talking in the same vein, Punjabi Tribunes Editor, Mr Sidhu Damdami, said that the India media had become too powerful necessitating an immediate regulatory mechanism to control it before it causes intolerable damage to the society. And this realization among the people, he said, has become more pronounced following the live coverage of the terrorist attack in Mumbai which exceeded all the limits of fair reporting while bordering around sensationalism. Such a mechanism, however, was a ticklish issue since any such dispensation would be opposed by the media on grounds of freedom of the press, Mr Damdami said. He, however, said that the electronic media had developed an enormous capacity to misuse and abuse the facts as these suited their business and political interests.
Dr Gurmeet Singh Maan, Head of the Department said that we, as media consumers were over-expecting from the media while ignoring our own responsibilies. The issues raised by it seldom found favour even among its ardent and impassioned audiences. He condemned the practice of calling media as watchdogs and suggested that these should preferably be called as guardians of the society. In all 30 papers were presented in the seminar discussing various aspects the media scene, he said
Dilating on the suggestion of setting a Press Commission for review the entire gamut of media Prof Kuthiala said that it was yet to be decided whether media was a business, a service sector or voluntary dispensation. Media stalwarts who participated in the seminar included Dr Narinder Singh Kapoor, Prof Gulzar Singh Sandhu, Prof Radhey Shyam Sharma, Prof Ashok Ogra, Dr Vikram Dutt, Prof TDS Alok, Dr Ashutosh Mishra and Prof Avinash Singh. The seminar reached its climax with the holding of an alumni meet of the students in the Department.
Noted actor Om Puri inaugurated the Centre for Advanced Media Studies (CAMS) at the Punjabi University campus in the presence of Vice-Chancellor Dr. Jaspal Singh on Tuesday. The newly established centrally air-conditioned centre has started with a BTech course in TV, Film Production and Media Technology and a PG Diploma in Audio-Visual Production.
Speaking on the occasion, Om Puri said the Media Centre has the potential of flourishing into a high-profile brand on the lines of Film and Television Institute of India (FTII), Pune, of which he is an alumni. The state-of-the-art infrastructure and facilities at the centre, he said, could easily be envied by any educational and professional media organisation.
While giving his consent to be on the Advisory Board and a visiting faculty at the Media Centre, comprising CAMS and Department of Journalism and Mass Communication, Om Puri committed to conduct a workshop on acting, speech and movement and a short film appreciation course soon.
Rs three-lakh more for TV & Film Studio Patiala, March 5- The TV and Film Studio of Punjabi University got enriched by another Rs three-lakh worth equipment, this time for the outdoor shooting purposes. The equipment to be purchased includes a high-end professional Canon XL-2 camera with 20x zoom, automated reflectors, a dolly, baby lights and a cordless transmitter. This equipment adds to the already installed indoor studio equipment worth more than Rs 20 lakhs, that includes three PD 170 cameras, NLE workstation, teleprompter, cool lights, baby lights, chroma cutter, audio mixer, and highly-sensitive microphones.
While confirming the amount for the purchase of the outdoor shooting equipment, earlier released by him, the Vice-Chancellor, Dr Jaspal Singh said that I want Punjabi University to be known by the first-of-its kind Media Centre and the Film City that we are going to create at a cost of Rs four crore on four acres of land. The Centre is supposed to be completed in the next 15 months, as tenders have already been floated in this regard, he said. The Vice-Chancellor disclosed this while inaugurating a workshop on Film Production and Film Appreciation, being organized by the Department of Journalism and Mass Communication in its preview-cum-seminar room for the students of Correspondence Course in Journalism in addition to the Departments own students of MA and PG Diploma course in AV Production.
The workshop, being conducted by an established film maker, Mr G.S. Chani, is aimed at exposing our students to the personal gains and experiences of renowned film makers, said Dr Gurmeet Maan, HoD of Journalism and Mass Communication. This is the second such workshop in a row as earlier one-week workshop on Film Production was conducted by another noted film maker, Mr Utpal Chowdhry two months back, he said.
Mr Chani, who is a visiting faculty at Universities of Michigan, Toronto, Cambridge, Boston and FTII, Pune rated the Departments TV and Film studio as one of the very bests in Public Sector universities in the country. Having made more than 50 documentary and short films on different genres, Mr Chani gave valuable tips to the students besides sharing his own experiences in the game of film making. He was accompanied by a famous story writer, Ms Kanha Singh on whose story, Khushboo, Mr Chani has made a telefilm for Doordarshan.
Private FM channels, assuming to sustain themselves on the strength of their 'jockeys' and abstract content can never eclipse the potential and prowess of public broadcasting system of All India radio in India. They can neither match the range, reach and diversity of their programmes with commercial tendencies dominating their standpoints." This was stated by Mr B.C. Panwar, Station Director of All India Radio, Jalandhar, while presiding over a Refresher Course, organised for the casual announcers by the Patiala Station of AIR in collaboration with the Journalism and Mass Communication Department of Punjabi University here today. While gracefully accepting the challenge from the private counterparts of FM Radio Stations, Mr Panwar regretted the occasional crossing of boundaries of mannerism by their presenters.
While inaugurating the Course, Dr Gurmeet Singh Maan, HoD of Journalism and Mass Communication, said that "finding ourselves at cultural crossroads, the private FM stations were making futile attempts to erode our cultural ethos with their gibberish". While referring to Netaji Subhas Chander Bose's statement, in which he had described All India Radio, during the pre-independence era as "Anti Indian Radio, Dr Maan said that the present private FM radios stations were not doing a better job. Their existence, he said, was like that of a "lollypop or chewing gum" which has the potential of charming the audience for a while ultimately losing its taste and flavour. Majority of the RJ listeners, including that segment for which their programmes were specifically designed, have already started feeling disillusioned with their content and presentation as sometimes touch the crests and troughs of vulgarity, Dr Maan added.
Mr Aamarjit Singh Waraich, Station Head of AIR, Patiala, said that the private channels can never match the credibility and integrity of public broadcasting systems as the former care a fig for the social responsibility role of media in India. It is because of this fact that the AIR audience was increasing with each passing day even as the private channels were now compulsively resorting to "corporate social responsibility" patterns to retrieve their base. Mr Waraich agreed with the statement of Dr Harjinder Walia, Reader in the Journalism Department, that All India Radio has always played a significant role in crises situations.
Later, the students of Journalism and Mass Communication were exposed to a one-hour live interactive roadshow programme, conducted by Mr Waraich, in which University's Provost, Dr Balwinder Tiwana, Patiala traffic incharge, Mr Gurcharan Singh and NSS coordinator, Dr Paramvir Singh gave answers to the queries and clarified the doubts of the University students on various issues. AIR presenters, Mr Birinder Singh and Ms Sukhjit Kaur also participated in the programme.