The University School of Applied Management (USAM) offers innovative industry integrated programmes to meet the needs of modern day business, service sector and manufacturing industry. The focus of five year integrated MBA is to prepare the students for an alternate career in business and industry of the 21st century. The main features of the programme is concentration on the sectoral areas like banking and insurance, financial markets, digital marketing, retail marketing, accounting, leadership and corporate enterpreneurship etc. The programme makes a difference in terms of skill development of the students, teaching pedagogy and evaluation pattern with main focus on continuous evaluation of the students. There is a provision of workshops on soft skills, personality development, communication skills, development of presentation skills of the students and also to emphasis on various interdisciplinary subjects like democracy governance, world history in 21st century and fundamentals of sociology to prepare them for the new age jobs of the present day global and domestic business.
Department has also taken initiatives by collaborating with state bank of Patiala whereby research projects have been assigned to the department students to resolve some very crucial problems. These projects include resolving the problem of non performing assets of the SBOP and managing service quality of the bank to provide best financial services. Besides this there are some unique features of USAM that include