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Vice-Chancellor opines....
Internet, inter alia, has recently emerged as the biggest, the largest, the strongest and the greatest tool of sharing information, changing in the process, the arithmetic of 
economics, contours of cultural landscape and
intricate patterns of social fabric. For
those who are wary and skeptical of its enormous presence
have to accept the fact that everybody is going
online, so we might do that as well.
With the advent of internet or online journalism, time has come full circle with one skilled person now potent enough to do all kinds of job of writing, editing, printing and marketing with unexpected ease on that. It has redefined and respelled the whole world of mass communications, and continues to do so with added vigour, transforming the concept globalization into glocalization - localization of global and globalization of local news. |
Moving with the times Today, we are sitting on the edge of swiftly changing patterns and contours of Mass Communication with "always welcome" logo of ever-expanding cyberspace staring at us. Not many decades ago, what all it was ! Pens, notebooks, rotary dial telephones and old typewriters that refused to type many of the atypical characters, symbols and designs even of the ordinary dictionary.
Today, it is digital ink on silicon paper,with convergence replacing singularity of actions, virtual reality replacing the physical reality, and multimedia mix replacing media mix, cruising along Marshal McLuhan's global village. The changing demographics and psychographics vis-a vis a spate of unforeseeable advancements in the sphere of new media technological systems, coupled with whimsical marketing strategies in the world of internecine competition, calls for a better and "most" cost- effective alternative to the conventional newspaper industry. |
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